This master thesis covers the issue of the growth of online media in relation to the limited attention of online users. As a part of this, several aspects behind the process of searching for different online media are investigated. For a better understanding this investigation is also supported by specific research regarding the usage of the Internet as well as online media. The aim of this thesis is to provide a better understanding of the process of search for online media among the large variety of available online media. The results of the thesis can provide content creators with information on how to optimize online media. Current developments in the online media industry as well as literature about the attention economy operate as the groundwork for this thesis. The evaluation of this thesis is based on an online survey, completed by 250 test persons. The results clearly unveil that people spend most of the time with online media while they use the Internet. Thereby people use the same devices for searching for online media as they use for consuming online media. While people are searching for online media they expect the most relevant search results from the self-initiated search, instead of relying on recommendations by friends or algorithms. Nevertheless only a small percentage of people do not want to go without recommendations. When it comes to search, search engines, social media and recommendations by friends are the dominating search tools according to the results of this thesis.